WK1 Analysis: Businesses & Blogs

Full Sail University, Dollar Shave Club, and Science World all have created an online presence as they all provide the ability to share their blog posts through other media sources like social media apps. Dollar Shave Club has excelled in this by using the media outlet YouTube to create their gag commercial that went viral over social media platforms like Facebook and Twitter.

Science World has built up credibility because their blogs pull information from credible sources like the journal Science. Dollar Shave Club promotes their product and has credibility from their customer reviews. Full Sail University publishes blog posts about their current student and showcases great student work. Full Sail also posts events that are happening at the school and trending industry news that’s relevant to their students,

Both Full Sail and Dollar Shave Club promote news and events for their blogs. Dollar Shave Club promotes their product for shaving. Science World promotes news in the field of science.

Full Sail and Science World both allow their readers to comment on their blog posts. Dollar Shave Club doesn’t allow their readers to comment on their blog posts. All three websites give the ability to promote their articles through social media platforms, like sharing on Twitter or Facebook.

Science World, Full Sail University, and Dollar Shave Club’s blogs all showcase current blog pages that they've posted. All three websites have navigation systems to find out more about the company/product.

Both Science World and Dollar Shave Club have similar layouts for their websites. They showcase their blog posts in a landscape style. They both have their blog posts listed  by the most current blog written, ascending down to the oldest blog post.

Both Dollar Shave Club and Full Sail University’s blogs are similar in their visual appearance, where as Science World’s blog is very clean with minimal background color or photographs. Both Full Sail University and Dollar Shave Club have side bar categories that link the reader to more information about their company (or school) whereas Science World does not. Instead Science World showcases other blog posts they’d like to encourage their readers to read next.

Both Full Sail and Science world’s blogs feature a section for readers to comment and voice their opinions about the articles they've posted. Dollar Shave Club uses their blog section to promote their events and news more than posting interactive articles. Readers are also not able to comment on Dollar Shave Club's blog posts.

Science World’s blog is unique in that their blog is fully dedicated to science news. There is no reference to visiting Telus World on the sidebars on the blog section. Instead, they feature and highlight other blog posts for their readers to experience.

Full Sail’s blog is unique in that they encourage their readers to share the blog on all types of social media platforms. They also encourage people to have conversations under their blog posts. The layout of Full Sail’s blog is also unique in that they display a scrolling photo bar to highlight featured articles as well.

Dollar Shave Clubs blog is unique because they are posting news about their product, events, contests and encourage people to share their product/website through online resources like Facebook, to make their brand stronger and gain more customers.

Best regards,Taylor Kearney