Full Sail University uses their video as a recruitment tool
by starting off the video with the school’s logo. The video then has a narrator
who proceeds to describe success that the school has acquired. The commercial
includes examples, statistics, and interesting facts about different programs
and the campus itself.
Through the video, the visual focus takes you on a journey
through the campus, seeing various areas of the campus and different
classrooms. You are introduces to the President of Full Sail University whom is
also the narrators of the video.
There is a story within the commercial when the President
and Vice President describe why Full Sail University came into existence, what
they believe students need for success, and describe what they believe is
“bridging the gap between being a student and being a professional.”
Dollar Shave Club used a humorous video to announce their
new product One Wipe Charlies. This
is effective for Dollar Shave Club because their first video for their razor
product was widely successful when they released their funny ad campaign commercial
via YouTube.
The focus within their commercial is poop and wiping after
you go to the bathroom. The story behind One
Wipe Charlies is that men, in particular, shouldn’t have to use so much
toilet paper after they go to the bathroom. Their point they make over and over
within the video is, if you use One Wipe
Charlies, you’ll only have to wipe one time after you take a “number two”. They make it clear that you’ll get a forty
pack of wipes when you subscribe as well. Also, this product is geared towards
men only, though I’m sure they would be ok with getting business from women.
Science World uses their video commercial to invite people
to their facility by having staff lip-sync individual parts of the video’s song
while walking through different areas of Science World. This shows people what
Science World looks like in a fun and humorous way. They also showcase how kid
friendly Science World is by having lots of children, who look happy and like
they’re having a good time, in the video.
There is a story within Science World’s video. Their story
really starts off with their song choice You
Ain’t Seen Nothin’ Yet. The song does a good job of depicting what Science
World shows in their video. Their story is showing off the different areas of
the facility, what’s in the facility for patrons to see, and the fun things
patrons can do at Science World.
Best regards,
Taylor Kearney
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