WK2 Analysis: Businesses & The Visual Web

Full Sail University’s Pinterest is full of ideas for future student in regards to housing, places to dine, decorating your place and your mac! They also provide an abundance of “pins” on educational interests like Art History and Creative Writing for Entertainment. They also focus on the campus itself, the degree programs they offer, student success, and inspiration for students.

All of this content supports the Full Sail brand by engaging in students who use social media to seek information. People love visuals and the fact that Full Sail has made a Pintrest account with various “boards” and “pins” shows a future student that Full Sail is current and innovative.

Full Sail engages their current and future students by providing not only information about the degree programs offered and student success stories. They draw in other people with their boards for fashion and inventions. When Full Sail creates other boards like fashion, they expand their audience. Every time a person “re-pins” a pin, they are able to see where the source came from. With this, people are able to see Full Sails name and go look at their boards and find more information about the University.

Dollar Shave Club uses their Instagram to showcase their humorous product packaging. Each of their razor packages provides a humorous quote to engage their customer and make them laugh. They also provide picture of their staff and their facility but their main focus is their product.

Dollar Shave Clubs content support their brand tremendously by having 90% of their photographs being of their product. Because their product packaging is humorous, it’s far more likely for their photo to be shared or commented on, thus engaging a larger audience.

Dollar Shave Club engages with their audience by consistently providing a source of laughter. Each photo of the company’s workers and events are also shown in a humorous light. By using humor their photos are far more likely to be passed along to a potential customer.

Science World provides engaging information having to do with all things science. They also provide a lot of information about current events that are going on at their facilities. They showcase information about current exhibits and future exhibits.

Utilizing Facebook supports Science World’s brand by giving people another resource in which they are able to connect with the facility. It provides a great way for those to instantly know what exhibit will be showcased next and what’s currently there. It’s also a great way for Science World to share articles and fun facts with their audience that can be shared by them to gather more interested people.

Science World engages with their audience by sharing fun videos like “How does sugar effect kids? You might be surprised” that engages their audience to take a closer look into fun science facts. They also share science news and lots of visuals of their current exhibits. It’s good for them to do this via social media because their “posts” can be re-shared by others easily.

Best regards,

Taylor Kearney